Research Explorer

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Researcher

Barbara Kobuszewski Volles

Awards & Distinctions

11 Results

2024

Beyond bundles : choosing product bundles increases shopping basket size

Barbara Kobuszewski VollesDaphne RibbersAnneleen Van KerckhoveMaggie Geuens

A1 Journal Article in JOURNAL OF RETAILING AND CONSUMER SERVICES

How and when do virtual influencers positively affect consumer responses to endorsed brands?

Barbara Kobuszewski VollesJaewoo ParkAnneleen Van KerckhoveMaggie Geuens

A1 Journal Article in JOURNAL OF BUSINESS RESEARCH

2023

Marketing innovation : exploring consumer responses to trending promotion tactics

Barbara Kobuszewski VollesAnneleen Van KerckhoveMaggie Geuens

The effect of bundling products on total basket size

Daphne RibbersBarbara Kobuszewski VollesMaggie GeuensAnneleen Van Kerckhove

Triggering brand switching in online stores : the effectiveness of recommendations for private labels versus national brands

Barbara Kobuszewski VollesAnneleen Van KerckhoveMaggie Geuens

A1 Journal Article in JOURNAL OF BUSINESS RESEARCH

2021

Offering brand switching in online stores : the effectiveness of recommendations for private labels vs. national brands

Barbara Kobuszewski VollesAnneleen Van KerckhoveMaggie Geuens

2020

Fats are glossy but does glossiness imply fatness? The influence of packaging glossiness on food perceptions

Laura De KerpelBarbara Kobuszewski VollesAnneleen Van Kerckhove

A1 Journal Article in FOODS

The effectiveness of online recommendations for private labels versus national brands

Barbara Kobuszewski VollesAnneleen Van KerckhoveMaggie Geuens

2017

Exploring the nonlinear impact of critical incidents on customers’ general evaluation of hospitality services

Gérson TontiniGraziela dos Santos BentoThaíse Caroline MilbratzBarbara Kobuszewski VollesDaniela Ferrari

A1 Journal Article in INTERNATIONAL JOURNAL OF HOSPITALITY MANAGEMENT

Universidade empreendedora e transferência de conhecimento e tecnologia

Barbara Kobuszewski VollesGiancarlo GomesIara Regina dos Santos Parisotto

A2 Journal Article in REAd (PORTO ALEGRE)

2016

The Coo effect in the international brand positioning strategy

Barbara Kobuszewski VollesMarianne HoeltgebaumHalissa Odebrecht da SilvaNavid Ghannad

A2 Journal Article in FUTURE STUDIES RESEARCH JOURNAL