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Researcher
Barbara Kobuszewski Volles
Profile
Projects
Publications
Activities
Awards & Distinctions
7
Results
2023
The effect of bundling products on total basket size
Daphne Ribbers
Barbara Kobuszewski Volles
Maggie Geuens
Anneleen Van Kerckhove
C3
Conference
2023
2021
Offering brand switching in online stores : the effectiveness of recommendations for private labels vs. national brands
Barbara Kobuszewski Volles
Anneleen Van Kerckhove
Maggie Geuens
C3
Conference
2021
2020
Fats are glossy but does glossiness imply fatness? The influence of packaging glossiness on food perceptions
Laura De Kerpel
Barbara Kobuszewski Volles
Anneleen Van Kerckhove
A1
Journal Article
in
FOODS
2020
The effectiveness of online recommendations for private labels versus national brands
Barbara Kobuszewski Volles
Anneleen Van Kerckhove
Maggie Geuens
C3
Conference
2020
2017
Exploring the nonlinear impact of critical incidents on customers’ general evaluation of hospitality services
Gérson Tontini
Graziela dos Santos Bento
Thaíse Caroline Milbratz
Barbara Kobuszewski Volles
Daniela Ferrari
A1
Journal Article
in
INTERNATIONAL JOURNAL OF HOSPITALITY MANAGEMENT
2017
Universidade empreendedora e transferência de conhecimento e tecnologia
Barbara Kobuszewski Volles
Giancarlo Gomes
Iara Regina dos Santos Parisotto
A2
Journal Article
in
REAd (PORTO ALEGRE)
2017
2016
The Coo effect in the international brand positioning strategy
Barbara Kobuszewski Volles
Marianne Hoeltgebaum
Halissa Odebrecht da Silva
Navid Ghannad
A2
Journal Article
in
FUTURE STUDIES RESEARCH JOURNAL
2016