Research Explorer

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Researcher

Barbara Behre

Publications & Research Data

Awards & Distinctions

17 Results

2025

Ad Disclosure to combat Greenwashing? The Role of Recycling Knowledge and Information-Seeking Motivation

Saima KazmiBarbara BehreHarsha Gangadharbatla

Decentralized incentives : conceptualization and implications for stakeholder marketing

Wuxia BaoHorst TrieblmaierGuoquan YeBarbara Behre

Marketing sustainable luxury : a novel approach to explain the value-action gap

Victor KwanBarbara Behre

Navigating cues of ecological and social sustainability : the role of psychological distance for online fashion consumption intentions

Barbara BehreVeroline CaubergheDieneke Van de Sompel

Perceived warmth and greenwashing : the influence of benefit framing and value orientations on sustainable fashion consumption

Barbara BehreVeroline CaubergheDieneke Van de Sompel

Signaling sustainability in online fashion consumption : the role of credibility induced by certification labels

Barbara BehreVeroline Cauberghe

A2 Journal Article in CLEANER AND RESPONSIBLE CONSUMPTION

Sustainability communication in online fashion shops : a study on sustainability signals and consumer insights

Barbara BehreVeroline CaubergheDieneke Van de Sompel

Unpacking the halo effect : how recycling knowledge, disclosures, and information-seeking motivation shape consumer attitudes

Saima KazmiHarsha GangadharbatlaBarbara Behre

2024

'Eco‐style' perceptions : the interplay of different sustainability cues and fashion styles in consumers' fashion brand attitudes

Barbara BehreVeroline Cauberghe

A1 Journal Article in INTERNATIONAL JOURNAL OF CONSUMER STUDIES

Benefit framing and perceived warmth in sustainable fashion consumption

Barbara BehreVeroline CaubergheDieneke Van de Sompel

Other- and self-benefit framing of sustainability : the role of warm glow and value orientation in sustainable fashion marketing

Barbara BehreVeroline CaubergheDieneke Van de Sompel

2023

(When) Do we trust sustainability labels? How certification labels and sustainability information affect credibility in online fashion consumption

Barbara BehreVeroline Cauberghe

Sustainability cues and fashion style

The role of perceived psychological distance of ecological and social signals for sustainable fashion consumption

Barbara BehreVeroline CaubergheDieneke Van de Sompel

2022

Our close environment : construal level effects on online fashion purchase intention for ecological vs. social sustainability signals

Barbara BehreVeroline CaubergheDieneke Van de Sompel

2021

A sustainable wor(l)d : evaluations of sustainable fashion terminology within a multi-dimensional framework for sustainability

The value of sustainable fashion : the influence of sustainability cues and fashion style on brand values and attitudes

Barbara BehreVeroline Cauberghe